Which of the Following in NOT a Criterion to Use

Multiple Choice

Which of the following in NOT a criterion to use in forming market segments?

A) The ability to assign buyers to a segment is cost-effective and simple.
B) The result of segmenting will cause an increase in market share or profit.
C) There are significant similarities among buyers in the market segment.
D) There is a potential marketing action to reach the segment.
E) The cost to reach the segment exceeds its profitability.