Multiple Choice
Which of the following statements BEST ILLUSTRATES geographic segmentation?
A) GE builds a downsized microwave oven to hang under kitchen cabinets.
B) Del Monte offers a line of canned fruit with no added sugar or artificial sweeteners.
C) In China,KFC sells a spicier chicken the farther away its restaurants are from the coastal areas.
D) A fast food hamburger restaurant is only open for breakfast on weekdays and Saturdays but not Sundays.
E) A gourmet grocer advertises its services on a small-audience classical music station even though there is a much larger-audience rock station in the area.
Correct Answer:

Verified
Correct Answer:
Verified
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