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    Exam 9: Market Segmentation Targeting and Positioning
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    Behavioral Segmentation May Be Based on
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Behavioral Segmentation May Be Based on

Question 194

Question 194

Multiple Choice

Behavioral segmentation may be based on


A) lifestyles and demographics.
B) retailer and wholesaler behaviors.
C) geographic and demographic criteria.
D) product features and retail store type.
E) demand and supply.

Correct Answer:

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