Figure 9-9 Above Shows the Market-Product Grid for a Wendy's

Multiple Choice

Figure 9-9 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus.The strategy most likely to exploit marketing synergies and efficiencies would be to target

A) lunch customers.
B) between-meal snack customers.
C) dinner customers.
D) after-dinner snack customers.
E) apartment customers.