The Axes on a Perceptual Map Are

Multiple Choice

The axes on a perceptual map are

A) sales and profitability.
B) two product attributes,ranging from high to low on that attribute.
C) market share and market growth rate.
D) customer perceptions of the firm's product versus the average of all brands in the industry.
E) customer perceptions of the firm's product versus the brand of the firm's principal competitor.