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    Marketing Study Set 15
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    Exam 8: Marketing Research: From Customer Insights to Actions
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    A Picture or Verbal Description of a Product or Service
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A Picture or Verbal Description of a Product or Service

Question 208

Question 208

Multiple Choice

A picture or verbal description of a product or service a firm might offer for sale is referred to as a(n)


A) constraint.
B) exemplar.
C) new-product concept.
D) alternative.
E) protocol.

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