During the Idea Generation Stage of Its New-Product Development Process,Fisher-Price

Multiple Choice

During the idea generation stage of its new-product development process,Fisher-Price managers would MOST LIKELY develop a pool of __________ for its Chatter Telephone,which as the possibility of adding a noisemaker,wheels,and eyes to a basic plastic telephone.

A) virtual concepts
B) product substitutes
C) product hypotheses
D) new-product concepts
E) new-feature matrices