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    Exam 8: Marketing Research: From Customer Insights to Actions
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    Figure 8-2A Above Shows the Two Main Types of Data
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Figure 8-2A Above Shows the Two Main Types of Data

Question 122

Question 122

Multiple Choice

Figure 8-2A above shows the two main types of data.If "B" represents the facts and figures that have already been recorded before the project at hand,which type of data is "B?"


A) compound data
B) secondary data
C) tertiary data
D) primary data
E) nonprobability data

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