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When Karsh & Hagan Advertising Agency Uses Information Found in Nielsen

Question 71

Multiple Choice

When Karsh & Hagan Advertising Agency uses information found in Nielsen Television Index Ranking Report published by Nielsen Media Research to plan television advertising schedules for its clients,it is relying on __________ data.


A) neuromarketing
B) primary
C) internal secondary
D) observational
E) external secondary

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