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    Exam 8: Marketing Research: From Customer Insights to Actions
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    What Marketing Metric Determines Whether a TV Program Like American
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What Marketing Metric Determines Whether a TV Program Like American

Question 107

Question 107

Multiple Choice

What marketing metric determines whether a TV program like American Idol remains on the Fox broadcast TV network?


A) appeal
B) cost per ad
C) rating
D) poll
E) frequency

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