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    Marketing Study Set 15
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    Exam 8: Marketing Research: From Customer Insights to Actions
  5. Question
    All the Following in Figure 8-C Above Represent __________ That
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All the Following in Figure 8-C Above Represent __________ That

Question 43

Question 43

Multiple Choice

All the following in Figure 8-C above represent __________ that serve as independent variables in marketing experiments.


A) marketing dashboards
B) environmental forces
C) marketing drivers
D) the market mix
E) "what if" factors

Correct Answer:

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