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    Marketing Study Set 15
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    Exam 8: Marketing Research: From Customer Insights to Actions
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    A Test Market for a New Kellogg's Cereal Is an Example
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A Test Market for a New Kellogg's Cereal Is an Example

Question 54

Question 54

Multiple Choice

A test market for a new Kellogg's cereal is an example of


A) hypothesis generation.
B) an experiment.
C) modular research.
D) virtual modeling.
E) probability sampling.

Correct Answer:

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