Consider Figure 8-6B Above

Multiple Choice

Consider Figure 8-6B above.Suppose you are an owner of a local Wendy's restaurant near a large urban college or university.You hired a marketing research firm to conduct a survey among a sample of respondents in your area to find out their patronage of fast-food restaurants.Four weeks after the firm conducted the survey,it presented the following results to you.If you were to target a specific group or market segment based on the results presented,which one would you select to develop a specific marketing program to reach them?

A) 45 and older
B) once a week or more
C) 25 to 44
D) under 25
E) once a month or less