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The Two Aspects of the Process for Evaluating the Results

Question 129

Multiple Choice

The two aspects of the process for evaluating the results of a marketing decision are (1) evaluate the decision itself and (2) __________.


A) evaluate the sales results.
B) conduct a SWOT analysis.
C) evaluate the decision process used.
D) begin a new environmental scan.
E) reallocate resources to become more efficient and effective.

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