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In Conducting Marketing Research on Facebook,Carmex Is Considering Using a Marketing

Question 323

Multiple Choice

In conducting marketing research on Facebook,Carmex is considering using a marketing metric that measures how active its Facebook audience is with Carmex,such as when consumers post a comment on the Carmex wall or reply to one of the Carmex posts.This metric is called Carmex


A) Sentiment.
B) Share of Voice.
C) Engagement.
D) Conversation Velocity.
E) Likes.

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