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    Marketing Study Set 15
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    Exam 7: Understanding and Reaching Global Consumers and Markets
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    __________ Firm Engages in Trade and Marketing in Different Countries
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__________ Firm Engages in Trade and Marketing in Different Countries

Question 220

Question 220

Multiple Choice

__________ firm engages in trade and marketing in different countries as an extension of the marketing strategy in its home country.


A) multidomestic
B) meganational
C) international
D) multinational
E) transnational

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