Tiffany & Company Knows That Japanese Are Superstitious About the Number

Multiple Choice

Tiffany & Company knows that Japanese are superstitious about the number 4.As a result,Tiffany sells its fine glassware and china in sets of five,not four,in Japan.Tiffany has used its knowledge of __________ to avoid connecting its products with the number 4.

A) trademarks
B) visual icons
C) cultural symbols
D) brand names
E) ethnic emblems