Multiple Choice
Consider the Kit Kat Bar photo above.Nestlé markets its Kit Kat bar globally,including Japan.In Japan,"Kit Kat" means "I hope you win." Experienced global marketers are concerned with _________,which involves using interpreters to ensure that words used in brand names or advertisements in a foreign market do not cause problems or errors in meaning.
A) unispeak
B) back translation
C) semiotics
D) semantic symbolism
E) linguistic exchange
Correct Answer:
Verified
Correct Answer:
Verified
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