Multiple Choice
Hindustan Lever realized it could not sell to the rural poor in India unless it found ways to distribute its products such as soap,shampoos,and laundry detergents.Lever provided start-up loans to women to buy stocks of products to sell to local villagers.Today,over 45,000 poor women sell Lever products to 600,000 consumers in 135,000 villages in India.This effort was called __________.
A) Project Open Roads
B) Project Fresh Start
C) Project Tikva
D) Project Shakti
E) Project Helping Hand
Correct Answer:
Verified
Correct Answer:
Verified
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