All of the Following Statements About the Size of the Purchase

Multiple Choice

All of the following statements about the size of the purchase involved in organizational buying are true EXCEPT:

A) the length of time required to arrive at a purchase agreement can vary.
B) the dollar value of a single purchase made by an organization often runs into thousands or millions of dollars.
C) it impacts who participates in the purchase decision.
D) it impacts who makes the final decision.
E) the size of the purchase involved in organizational buying is occasionally much larger than that in consumer buying.