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The Information Search Stage Clarifies the Problem for the Consumer

Question 281

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The information search stage clarifies the problem for the consumer by: (1) suggesting criteria to use for the purchase; (2) yielding brand names that might meet the criteria;and (3) __________.


A) developing consumer value perceptions.
B) evaluating particular products
C) selecting the type of retail outlet.
D) establishing a purchase timeline.
E) creating a hierarchy of needs.

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