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    Exam 5: Understanding Consumer Behavior
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    Sensitivity to Consumers' Consumption or Use Experience,whether They Are Satisfied
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Sensitivity to Consumers' Consumption or Use Experience,whether They Are Satisfied

Question 36

Question 36

Multiple Choice

Sensitivity to consumers' consumption or use experience,whether they are satisfied or dissatisfied,is extremely important in their


A) consideration set assessment.
B) prepurchase behavior.
C) evaluative criteria selection.
D) value perceptions.
E) information search.

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