Firms Such as General Electric (GE),Johnson & Johnson,Coca-Cola,and British Airways

Multiple Choice

Firms such as General Electric (GE) ,Johnson & Johnson,Coca-Cola,and British Airways focus their attention on __________ to maximize customer satisfaction and retention in part by offering training to handle complaints,answer questions,and solve consumer problems.

A) value perception
B) postpurchase behavior
C) non-competitive pricing
D) comparison pricing
E) prepurchase behavior