In the VALS Framework,consumers Can Have Abundant or Minimal Levels

Multiple Choice

In the VALS framework,consumers can have abundant or minimal levels of psychological,physical,and material resources.One segment with abundant resources,known as __________,are successful,sophisticated,take-charge people with high self-esteem and abundant resources of all kinds.

A) Experiencers
B) Innovators
C) Makers
D) Achievers
E) Strivers