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    Exam 5: Understanding Consumer Behavior
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    In the VALS Framework,consumers Who Are Receptive to New Ideas
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In the VALS Framework,consumers Who Are Receptive to New Ideas

Question 304

Question 304

Multiple Choice

In the VALS framework,consumers who are receptive to new ideas and technologies and like variety in their lives are referred to as __________.


A) Experiencers
B) Makers
C) Achievers
D) Innovators
E) Strivers

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