All of the Following Are Marketing Activities Designed to Stimulate

Multiple Choice

All of the following are marketing activities designed to stimulate conversations that promote positive and retard negative word of mouth EXCEPT:

A) using slogans,music,and humor in advertising.
B) giving appropriate product demonstrations.
C) recruiting and deploying people to produce buzz.
D) employing reference and social class groups.
E) running "teaser" advertising campaigns in advance of new-product introductions.