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The Family Talk About Drinking Guidebook Developed by Anheuser-Busch to Help

Question 32

Multiple Choice

The Family Talk About Drinking guidebook developed by Anheuser-Busch to help parents address the topic of underage drinking is an example of

A) consumerism.
B) pre-emptive marketing.
C) ethical behavior in marketing.
D) the social marketing concept.
E) cause marketing.

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