Even Though His Business Is Very Small,the Owner of a LAN

Multiple Choice

Even though his business is very small,the owner of a LAN center wants to follow the American Marketing Association Statement of Ethics.Every month there is a "company cookout." At the end of the meal,the employee (from president to members of the cleaning staff) who had the best idea for improving the center is honored and given a $25.00 gift certificate plus a T-shirt that reads,"Great Minds Think Like Me." This action exhibits which key AMA ethical value?

A) honesty
B) responsibility
C) fairness
D) respect
E) openness