Cause Marketing Refers to

Multiple Choice

Cause marketing refers to

A) when the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products.
B) the recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth.
C) marketing services provided at little or no cost for the purpose of promoting or supporting a worthy cause.
D) marketing efforts to produce, promote, and reclaim environmentally sensitive products.
E) when marketing actions that took place actually caused more harm than good.