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    Exam 4: Ethical and Social Responsibility in Marketing
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    American Express Company Pioneered Cause Marketing When It Sponsored the Renovation
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American Express Company Pioneered Cause Marketing When It Sponsored the Renovation

Question 19

Question 19

Multiple Choice

American Express Company pioneered cause marketing when it sponsored the renovation of


A) Carnegie Hall.
B) Madison Square Garden.
C) Liberty Hall.
D) the Statue of Liberty.
E) Radio City Music Hall.

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