Over a Period of Several Decades,coffee Consumption Declined from 75

Multiple Choice

Over a period of several decades,coffee consumption declined from 75% of the adult population in 1962 to 49% in 2004.Then,it increased to 64% in 2012.A firm with a good marketing orientation would have

A) found a less volatile product to sell.
B) invested more money in alternative beverages such as soft drinks,energy drinks,or smoothies.
C) changed to a new promotional firm.
D) explored the reasons behind these changes.
E) demoted coffee from being a "star" to a "dog."