Predicting the Future in Terms of Environmental Scanning Requires Assumptions

Multiple Choice

Predicting the future in terms of environmental scanning requires assumptions about

A) the total potential investment required to achieve the company's goals.
B) the total potential revenues that could be generated as a result of additional investment now.
C) the number of years the trends will continue and the factors that cause these trends to change.
D) the skills the marketing department has to be able uncover trends in the marketplace.
E) the effectiveness of the tools employed,such as scenario casting.