Multiple Choice
Which of the following statements regarding baby boomers is MOST ACCURATE?
A) Baby boomers are more educated and therefore more proactive in making their needs known.
B) Baby boomers are important to marketers because they are leaving significant amounts of wealth to their children.
C) Baby boomers are more personally and financially secure because they did not have to live through any major wars.
D) Baby boomers are an important consumer market segment because of their relatively high wealth and workforce participation.
E) Baby boomers are much more likely to spend their money on others than on themselves.
Correct Answer:
Verified
Correct Answer:
Verified
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