Marketers Have Developed Generational Marketing Programs Because

Multiple Choice

Marketers have developed generational marketing programs because

A) grandparents are moving into their children's' homes as a result of the recent economic downturn,so it is easier for marketers to reach them.
B) it is better to find one market niche and stay with it rather than to cross-generational lines.
C) it doesn't really matter when people are born;what really matters is what they buy.
D) members of each generation are distinctive in their attitudes and consumer behavior.
E) even though people are labeled as being part of a generational cohort,it doesn't mean that they will have different buyer attitudes and behaviors as other cohorts.