Multiple Choice
Regarding goals and objectives,which of the following statements would be MOST ACCURATE?
A) Objectives convert an organization's mission and business into long- and short-term performance targets.
B) Goals and objectives are actually the detailed day-to-day activities necessary to implement a marketing program.
C) A company's goals and objectives are often worthy in intent,but unrealistic in practice because they are never accomplished during the specified time period.
D) Goal-setting only applies to business firms;nonprofit organizations typically do not set goals because they don't earn a profit.
E) The terms goal and objective should not be used interchangeably.Goals are philosophical while objectives are performance-based.
Correct Answer:

Verified
Correct Answer:
Verified
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