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    Exam 2: Developing Successful Organizational and Marketing Strategies
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    The Ratio of Sales Revenue of the Firm to the Total
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The Ratio of Sales Revenue of the Firm to the Total

Question 236

Question 236

Multiple Choice

The ratio of sales revenue of the firm to the total sales revenue of all firms in the industry,including the firm itself,is referred to as [a]


A) sales proportionality.
B) marketing metric.
C) industry potential.
D) contribution margin.
E) market share.

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