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Lands' End Ships Each Order Within 48 Hours and Its

Question 279

Multiple Choice

Lands' End ships each order within 48 hours and its guarantee is the best in the world,as exemplified by its tagline "Guaranteed.Period." These marketing actions by Lands' End MOST LIKELY reflect its __________ goals.


A) profit
B) market share
C) employee welfare
D) social responsibility
E) customer satisfaction

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