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Men's Wearhouse (MW)caters to the Man Who Doesn't Necessarily Enjoy

Question 208

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Men's Wearhouse (MW) caters to the man who doesn't necessarily enjoy shopping.Its stores are located in shopping centers so that customers can get in and out quickly.Additionally,the MW targets the budget-conscious consumer with suit prices ranging from $150 to $850.The location of its stores and its pricing strategy both are part of MW's


A) competitive advantage.
B) core values.
C) core benefit proposition.
D) marketing edge.
E) viable mission.

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