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The Boston Consulting Group (BCG)uses __________ to Quantify Performance Measures

Question 158

Multiple Choice

The Boston Consulting Group (BCG) uses __________ to quantify performance measures and growth targets to analyze its clients' SBUs as though they were a collection of separate investments.


A) target marketing
B) synergy analysis
C) market-product grids
D) business portfolio analysis
E) diversification analysis

Correct Answer:

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