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If Sales Revenues of Starbucks VIA Ready Brew Instant Coffee

Question 20

Multiple Choice

If sales revenues of Starbucks VIA Ready Brew instant coffee to U.S.consumers increased as a result of a slight price increase of $0.25 per pack,it would be using a __________ strategy.


A) product development
B) market development
C) market penetration
D) diversification
E) market saturation

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