Lego Has Traditionally Been Successful Selling Its Classic Construction Sets

Multiple Choice

Lego has traditionally been successful selling its classic construction sets to boys.Recently,Lego introduced a line of building toys especially for girls called Lego Friends.It includes feminine characters,pink and purple theme colors,and allows girls to construct more story-related activities.The company felt this was a way to reach into the girl's toy market where alternatives include princess games and accessories.Considering Figure 2-5 above,this is an example of a __________ strategy that would be found in quadrant __________.

A) market penetration;"A"
B) product development;"B"
C) diversification;"D"
D) market development;"C"
E) product-market expansion;"D"