After Examining a Planning Gap,firms Typically Attempt to

Multiple Choice

After examining a planning gap,firms typically attempt to

A) decide if the time horizon should be increased or decreased.
B) perform a SWOT analysis with their major competitor as the principal focus.
C) use statistical linear trend analysis to interpret the results.
D) exploit a positive deviation or correct a negative deviation.
E) adopt a market-product grid to analyze the sales results.