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The American Red Cross Created a Series of Advertisements to Encourage

Question 150

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The American Red Cross created a series of advertisements to encourage people to donate blood.After viewing an ad,Amanda went to the local Red Cross office and donated a pint of her blood.Amanda returned home feeling happy that she had performed a good deed.Did an exchange occur in a marketing sense?


A) Yes,because the blood was donated to the Red Cross based on an advertisement,a marketing activity.
B) Yes,because the donated blood was exchanged for a feeling of satisfaction.
C) No,because the Red Cross is nonprofit organization.
D) No,because no money changed hands.
E) No,because the Red Cross,a service organization,did not provide Amanda with a product.

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