Multiple Choice
The American Red Cross created a series of advertisements to encourage people to donate blood.After viewing an ad,Amanda went to the local Red Cross office and donated a pint of her blood.Amanda returned home feeling happy that she had performed a good deed.Did an exchange occur in a marketing sense?
A) Yes,because the blood was donated to the Red Cross based on an advertisement,a marketing activity.
B) Yes,because the donated blood was exchanged for a feeling of satisfaction.
C) No,because the Red Cross is nonprofit organization.
D) No,because no money changed hands.
E) No,because the Red Cross,a service organization,did not provide Amanda with a product.
Correct Answer:

Verified
Correct Answer:
Verified
Q13: Today, the standards of marketing practice have
Q52: The value to consumers that comes from
Q145: Explain Chobani's product strategy that makes Chobani
Q146: Effective marketing benefits society because it<br>A)reduces competition,making
Q148: A growing trend to "Buy American" has
Q149: With today's smartphones,one can watch the news,shoot
Q151: According to the textbook,U.S.Bank delivers customer value
Q153: Which of the following statements about the
Q155: Which of the following statements about stakeholders
Q206: The owners of Old School Brand Authentic