Four Factors Are Required for Marketing to Occur: (1) Two

Multiple Choice

Four factors are required for marketing to occur: (1) two or more parties (individuals or organizations) with unsatisfied needs; (2) a desire and ability on their part to be satisfied; (3) a way for the parties to communicate; and (4) __________.

A) an affordable and actionable advertising campaign
B) something to exchange
C) a healthy competitive environment
D) government approval
E) an ability to see hidden potential within an environmental force