Multiple Choice
A college student is taking a full course load,working 20 hours per week,and still has to take out a student loan to cover tuition.One day,he sees a classmate driving a new Lexus LFA sports coupe (price: $375,000) and feels he just has to have one for himself.What factor is MOST LIKELY to prevent a successful marketing exchange between the student and the local Lexus dealer located in an affluent suburb about 20 miles from his university?
A) The local Lexus dealer only has one Lexus LFA sports coupe in stock-red,which is the color he wants.
B) The student does not have the resources to qualify for a $375,000 auto loan.
C) Although the Lexus LFA sports coupe is a great car,there may be other cars with better gas mileage and resale value.
D) He's afraid that if someone at school sees him with the car,he might lose his student loan.
E) His girlfriend wants him to drive a Kia Soul.
Correct Answer:
Verified
Correct Answer:
Verified
Q66: The value to consumers that comes from
Q88: The five major environmental forces in a
Q140: Which of the following is an example
Q166: In marketing, thoughts about concepts, actions, or
Q183: Which of the following statements describes an
Q228: A product<br>A)consists of the benefits or customer
Q234: In Figure 1-2 above,the center ring "E"
Q236: The element of the marketing mix demonstrated
Q237: With respect to the history of American
Q238: The difference between "Greek" yogurt and "American"