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A Television Advertisement Shows Several Teenagers Searching Through the Refrigerator

Question 255

Multiple Choice

A television advertisement shows several teenagers searching through the refrigerator for something to satisfy their hunger.The refrigerator offers the teenagers many alternatives-celery,bologna,cottage cheese,and box of Hot Pockets Bacon Cheddar Cheese Melt sandwiches (see the photo above) .The ad,which shows the teens happily selecting the Hot Pockets sandwiches,appeals to the consumers' __________ for sustenance to satisfy their hunger and attempts to shape their __________ for the advertised product.


A) needs;wants
B) wants;needs
C) wants;cravings
D) cravings;needs
E) needs;preferences

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