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    Exam 1: Creating Customer Relationships and Value Through Marketing
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    The Cluster of Benefits That an Organization Promises Customers to Satisfy
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The Cluster of Benefits That an Organization Promises Customers to Satisfy

Question 31

Question 31

Multiple Choice

The cluster of benefits that an organization promises customers to satisfy their needs is referred to as a(n) __________.


A) core benefit proposal
B) product protocol
C) marketing program
D) marketing mix
E) customer value proposition

Correct Answer:

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