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Based on the Marketing Program 3M Developed for Its Post-It®

Question 38

Multiple Choice

Based on the marketing program 3M developed for its Post-it® Flag Highlighters and Post-it® Flag Pens,one can conclude that


A) the market segments for Post-it® Flag Highlighters and Post-it® Flag Pens are identical.
B) the target market segments for Post-it® Flag Highlighters and Post-it® Flag Pens are not realistic.
C) the Post-it® Flag Highlighters and Post-it® Flag Pens are priced unfairly for its target markets.
D) the prices for 3M's Post-it® Flag Highlighters and Post-it® Flag Pens are set to maximize 3M's profits,not its distributors' profits.
E) the promotion strategy is designed to increase awareness among potential users.

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