All of the Following Statements About the Overall Marketing Program

Multiple Choice

All of the following statements about the overall marketing program for 3M's Post-it^® Flag Highlighters are true EXCEPT:

A) David Windorski,a 3M inventor,designed the second generation of Post-it^® Flag Highlighters and Pens without the rotating cover to make it easier to insert replacement flags.
B) Office workers were initially the intended target market for the Post-it^® Flag Highlighter.
C) In his first attempt,David Windorski,a 3M inventor,designed the Post-it^® Flag Highlighter in exactly the right way to appeal to its target market.
D) David Windorski,the designer of the Post-it^® Flag Highlighter,appeared on The Oprah Winfrey show so she could thank him in person for "his most incredible invention."
E) Recently,3M introduced additions to the Post-it^® Flag+ Highlighter line: a Post-it^® Flag+ Gel Pen and a Post-it^® Flag+ Permanent Marker.