By Creating the Role of a Customer Quarterback (An Employee

Multiple Choice

By creating the role of a customer quarterback (an employee who greets customers when the store is busy, assesses their shopping needs, and then instructs other employees) , ACE Hardware has successfully

A) increased product sales.
B) downsized the number of employees.
C) focused customer attention on specific brands.
D) converted mission shoppers to competitive loyals.
E) improved customer satisfaction.